5 quotes by William Bernbach

“In communications, familiarity breeds apathy.” — William Bernbach

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“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.” — William Bernbach

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“Word of mouth is the best medium of all.” — William Bernbach

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“The most powerful element in advertising is the truth.” — William Bernbach

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“I warn you against believing that advertising is a science.” — William Bernbach

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