5 quotes by William Bernbach

20
“In communications, familiarity breeds apathy.”— William Bernbach
10
“Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.”— William Bernbach
10
“Word of mouth is the best medium of all.”— William Bernbach
10
“The most powerful element in advertising is the truth.”— William Bernbach
00
“I warn you against believing that advertising is a science.”— William Bernbach