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“Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.” — Steve Jobs

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“Real artists ship.” — Steve Jobs

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“I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.” — Steve Jobs

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“Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?” — Steve Jobs

Context:Persuading John Sculley (then CEO of Pepsi) to become Apple's CEO

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