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      “I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.”— Jeff Bezos
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      “We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.”— Jeff Bezos
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      “I wanted to project myself forward to age 80 and say, 'OK, I'm looking back on my life. I want to minimize the number of regrets I have.'”— Jeff Bezos
      Context:On why he started Amazon
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      “In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.”— Jeff Bezos
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      “Any business plan won't survive its first encounter with reality. The reality will always be different. It will never be the plan.”— Jeff Bezos
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      “Your margin is my opportunity.”— Jeff Bezos
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      “All businesses need to be young forever. If your customer base ages with you, you're Woolworth's.”— Jeff Bezos
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      “If I could explain it to the average person, I wouldn't have been worth the Nobel Prize.”— Richard Feynman
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      “Talk is cheap. Show me the code.”
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      “Holding onto anger is like drinking poison and expecting the other person to die.”— Gautama Buddha
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