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      “Every man is born an original, but sadly, most men die copies.”— Abraham Lincoln
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      “If you want to build a ship, don’t drum up people to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea.”— Antoine de Saint-Exupéry
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      “Critics are men who sit and watch a battle from a high place and come down to shoot the survivors.”— Ernest Hemingway
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      “If you never want to be criticized, for goodness' sake don't do anything new.”— Jeff Bezos
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      “I think frugality drives innovation, just like other constraints do. One of the only ways to get out of a tight box is to invent your way out.”— Jeff Bezos
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      “We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.”— Jeff Bezos
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      “I wanted to project myself forward to age 80 and say, 'OK, I'm looking back on my life. I want to minimize the number of regrets I have.'”— Jeff Bezos
      Context:On why he started Amazon
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      “In the old world, you devoted 30% of your time to building a great service and 70% of your time to shouting about it. In the new world, that inverts.”— Jeff Bezos
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      “Any business plan won't survive its first encounter with reality. The reality will always be different. It will never be the plan.”— Jeff Bezos
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      “Your margin is my opportunity.”— Jeff Bezos
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