64 quotes by Simon Mainwaring

“There is a fundamental shift that social media necessitates in business today - the need to transition from 'Me First' to 'We First' thinking.”— Simon Mainwaring

“The leverage and influence social media gives citizens are rapidly spreading into the business world.”— Simon Mainwaring

“Not since the digital revolution in the early '90s has technology placed such a comprehensive burden on business, employees and individuals to reinvent their business plans, services and products, and themselves to keep pace with the changing marketplace.”— Simon Mainwaring

“Business practices and how we treat the planet are also in desperate need of re-humanization.”— Simon Mainwaring

“What today's business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.”— Simon Mainwaring

“As a speaker, business leader or marketer of any type, the onus is now on each of us to become equally capable of communicating very personally with a seemingly endless number of people connected by social technologies.”— Simon Mainwaring

“In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business attitudes and force companies into greater social responsibility - and, I suggest, move us towards a more sustainable practice of capitalism.”— Simon Mainwaring

“Perhaps the most effective way to describe the approach a brand must take is to think of themselves as social cartographers. By that I mean that brands must simultaneously inspire, engage and maintain a series of conversations taking place within certain cultural landscape specific to their business goal.”— Simon Mainwaring

“The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause.”— Simon Mainwaring

“Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.”— Simon Mainwaring

“In today's social business marketplace Facebook is one of the best places for nonprofits to be discovered and connect with a larger audience on the basis of shared values. So to get started, a non-profit should launch a Facebook page and invite your existing real world community to connect your cause and their networks.”— Simon Mainwaring

“In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.”— Simon Mainwaring

“The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.”— Simon Mainwaring

“Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus.”— Simon Mainwaring

“What is sure is that technological change is accelerating in all directions and, like children playing in a fountain, consumers are reveling in the experience.”— Simon Mainwaring

“The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own outdated thinking?”— Simon Mainwaring

“The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.”— Simon Mainwaring

“It is time for corporate America to become 'the third pillar' of social change in our society, complementing the first two pillars of government and philanthropy. We need the entire private sector to begin committing itself not just to making profits, but to fulfilling higher and larger purposes by contributing to building a better world.”— Simon Mainwaring

“When people align around shared political, social, economic or environmental values, and take collective action, thinking and behavior that compromises the lives of millions of people around the world can truly change.”— Simon Mainwaring

“Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.”— Simon Mainwaring

“With the never-ending stream of new social technologies, apps and platforms rolling out every day, its easy to get lost in the minutiae of social media. Yet for there to be effective change, especially within large, top-down, hierarchical institutions, a company must have an over-arching understanding of the new role it has to play.”— Simon Mainwaring

“Brands must have a point of view on that purposeful engagement, whether it's directed towards the environment, poverty, water as a resource or causes such as breast cancer or education. Merely declaring your commitment to a category or cause will not be enough the distinguish your brand sufficiently to see a return on these well-intended efforts.”— Simon Mainwaring

“More and more companies are reaching out to their suppliers and contractors to work jointly on issues of sustainability, environmental responsibility, ethics, and compliance.”— Simon Mainwaring

“We now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease.”— Simon Mainwaring

“Non-disclosure in the Internet Age is quickly perceived as a breach of trust. Government, corporations and each of us as individuals must recalibrate how we live and share our lives appropriate to the information now available and the expectations of others.”— Simon Mainwaring